The Pepsi Max Taste Challenge

Obela Hommus

View Work

Marc Jacobs x Nikkie Tutorials

Colgate Optic White Stakes Day

View Work

Colgate Total Relaunch

Kindness Delivered

View Work

TEDx

Community Co Roadshow

View Work

Hardys HRB Blended Lunch

Kat Von D Go Big or Go Home

View Work

Colgate Plax City 2 Surf

Jim Beam Black x Sydney Soiree

View Work

Nestle Infant Nutrition

Galderma Dermatology Shows

View Work

Nestle Metcash Expo

Community Co 2019

View Work

Nestle Pharmacy

Community Co 2018

View Work



Address

U4 / 52 Queen Street, Beaconsfield, 2015 NSW



Phone

02 8318 4205



Email

matt@theliveagency.com.au

The Live Agency

U4/52 Queen Street
Beaconsfield 2015
NSW

Discover more from the Conversion Group

The Pepsi Max Taste Challenge

View Work

Obela Hommus

View Work

Marc Jacobs x Nikkie Tutorials

View Work

Colgate Optic White Stakes Day

View Work

Colgate Total Relaunch

View Work

Kindness Delivered

View Work

TEDx

View Work

Community Co Roadshow

View Work

Hardys HRB Blended Lunch

View Work

Kat Von D Go Big or Go Home

View Work

Colgate Plax City 2 Surf

View Work

Jim Beam Black x Sydney Soiree

View Work

Nestle Infant Nutrition

View Work

Galderma Dermatology Shows

View Work

Nestle Metcash Expo

View Work

Community Co 2019

View Work

Nestle Pharmacy

View Work

Community Co 2018

View Work



Address

U4 / 52 Queen Street, Beaconsfield, 2015 NSW



Phone

02 8318 4205



Email

matt@theliveagency.com.au

The Live Agency

U4/52 Queen Street
Beaconsfield 2015
NSW

Discover more from the Conversion Group

The Pepsi Max Taste Challenge

Pepsi’s largest ever experiential sampling campaign in Australia

150 + days of live activity, across multiple venues and channels, nationally, resulting in 122k individual taste challenges being completed. Competing against full sugar Coke, Australia took up the challenge to choose which cola they preferred, and Pepsi Max won. As well as this, we handed out over 150k full size cans, took over multiple media spots, and activated the 2019 Arias.

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Obela Hommus

7 years of Obela brand building and counting

Since it’s inception, Obela has had a prodigious commitment to experience based marketing, knowing they have a far superior product to that of their competitors. This commitment and belief in the tactic has seen Obela reach number 1 in the category and achieve a household penetration in excess of 15%.

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Marc Jacobs Beauty x Nikkie Tutorials

Nikkie Tutorials announcing her partnership with Marc Jacobs to the Australian market

With 14m Instagram followers, and 13m subscribers on YouTube, Nikkie is the the most influential MUA in the world, and she can sure pull a crowd. Hosted at Carriageworks, we sold 400 tickets to our evening with Nikkie in less than 3 days. Guests were treated to hospitality, an hour long Nikkie masterclass, music & entertainment as well as exclusive access to the bespoke Sephora store we built to shop all of Nikkie’s looks and the MJ range.

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Colgate Optic White Stakes Day

5 years of sponsorship & event partnership with Colgate Optic White

For the past 5 years we have designed, produced and curated Colgate Optic White’s naming rights sponsorship of Spring Carnival at Royal Randwick racecourse. From experiential activations, marquee design & facilitation and hospitality, to influencer management and social media reach. Over the sponsorship, Colgate Optic White has gone from an unrecognised racing partner, to having the third most on course awareness, only behind TAB and Moet. In conjunction with the race day activity, we’ve activated all associated Race Day assets and channels, resulting in a yearly 360 IMC that has delivered year on year best OW sales results during the period.

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Colgate Total

The reformulation launch

Reformulations are fraught with risk around consumer rejection, so Colgate wanted to ensure that they were on the front foot, communicating exactly why the formula had changed, and how this had made the number one toothpaste, even better. To do this, we created a multi channel activation using both in store and experiential activity. In store was utilised to be at the POP and educate as to why the formula had changed and to drive sales and at home trial. To help incentivise purchase, we ran an ‘upgrade’ promotional mechanic whereby if consumers chose to upgrade their toothpaste to the new Colgate Total, they had the chance to win one of $10k worth of ‘upgrade’ prizes. In conjunction to this, we ran an experiential activation across key mall locations, where we built a VR experience that immersed consumers into the new Colgate Total technology, in a fun and engaging way. We also distributed 80k free samples, to drive risk free trial and encourage future purchase next time they were in store.

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Kindness Delivered

50,000 + KIND bars distributed to those who needed them most, during the global pandemic

For a brand that has built itself as the largest snack bar company in the UK and America through physical experience-based sampling, Covid-19 threatened to derail their 2020 marketing plans. In a matter of days, we had devised and launched the Kindness Delivered platform, seeded it through digital and social, and were inundated with delivery requests, nationally. Not only have we been able to help deliver samples and trial during a very difficult time, but most importantly, KIND was able to help a vast amount of people who needed it most.

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TEDx Bligh Street

2 years of independently organised TED events on behalf of major sponsor, Clayton Utz

6 months of production, speaker recruitment, speaker engagement, coaching, event theming and curation, culminating in a series of thought provoking and insightful TED talks and performances for 500 guests, and a global live stream.

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Metcash Community Co Private Label

The Community Co Roadshow

232 independent retail stores visited across the Eastern Seaboard, 6 months on the road, 20 thousand kms travelled, and 70,000 samples of Ice Cream and Popcorn given out. As well as free samples, each store received a Community Co tower, custom GWP cooler bags to drive sales and a shout out on KISS FM to encourage community engagement and participation in the sampling. Not only did we have a heap of happy customers, but most importantly, we had a network of very happy store managers and owners!

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Hardys HRB

The HRB Blended Lunch – A regional discovery of food & wine

200k + social views, 5k + entries, and a once in a lifetime immersive food & wine experience hosted by chief wine maker Paul Lapsley and executive chef Andrew Davies.

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Kat Von D Beauty

The Go Big or Go Home mascara studio in Pitt Street, Sydney

Host to Kat Von D’s beauty squad, a series of influencers and the public. Live tutorials & masterclasses, free makeovers, integrated beauty social booths generating 1k + pieces of social coverage, and Sephora’s largest ever sales days for Kat Von D Beauty, on record.

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Colgate Plax

Sponsorship of the largest fun run in the world – City 2 Surf

Targeting active betterment seekers, the on course cooling station and supporting social & digital plan reached 80k + runners and garnered exponential unearned media reach. In conjunction with this, 40k + samples of Plax mouthwash were distributed to runners through their prerace packs, driving trial and on course brand recognition.

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Jim Beam x Sydney Soiree

The Black Ball - Sydney's Premier Singles Night

We partnered Jim Beam Black and Sydney Soiree to create a singles evening that wouldn’t be forgotten. Hosted at the Museum of Contemporary Art, the night featured bespoke Jim Beam cocktails, aerial artists, fire breathers, musical entertainment, and much more, ensuring the 500 singles in attendance had a night to remember.

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Nestle Infant Nutrition

Pregnancy, Babies and Children Expo

3 years of designing, activating and fulfilling Nestle Infant Nutrition’s national, yearly expo program at the PBCE, across all their products and services.

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Galderma

Dermatology Shows

A stand designed and built to ensure Galderma can execute one stand at a variety of shows throughout the year, that all have differing site spaces, thanks to its modular design and subframe construction with easily removable and refurbish-able panels for stand longevity.

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Nestle

Metcash Expo 2019

Design, build, activation and fulfilment of the one Nestle Metcash stand. The stand included integrated sampling areas, extensive new product displays, an IT suite, a sit down meeting area and a secret room to launch a brand new product to market.

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Community Co

Metcash Expo 2019

A stand designed to create mass impact, and continue to establish Community Co as a market leading Private Label brand amongst strong name brand competition, creating excitement and intrigue amongst IGA retail owners.

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Nestle Pharmacy

Australian Pharmacy Professional's Expo

Design, build, activation and fulfilment of the Nestle Pharmacy expo stand. The stand involved the integration of 3 Nestle divisions into one space, each with their own seperate, defined areas. The stand also included the incorporation of Galderma to make a total Nestle stand.

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Community Co

Metcash Expo 2018

A stand designed to launch Community Co as a market leading Private Label brand amongst strong name brand competition, creating excitement and intrigue amongst IGA retail owners.

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The Pepsi Max Taste Challenge

Pepsi’s largest ever experiential sampling campaign in Australia

;

Obela Hommus

7 years of Obela brand building and counting

;

Marc Jacobs Beauty x Nikkie Tutorials

Nikkie Tutorials announcing her partnership with Marc Jacobs to the Australian market

;

Colgate Optic White Stakes Day

5 years of sponsorship & event partnership with Colgate Optic White

;

Colgate Total

The reformulation launch

;

Kindness Delivered

50,000 + KIND bars distributed to those who needed them most, during the global pandemic

;

TEDx Bligh Street

2 years of independently organised TED events on behalf of major sponsor, Clayton Utz

;

Metcash Community Co Private Label

The Community Co Roadshow

;

Hardys HRB

The HRB Blended Lunch – A regional discovery of food & wine

200k + social views, 5k + entries, and a once in a lifetime immersive food & wine experience hosted by chief wine maker Paul Lapsley and executive chef Andrew Davies.

;

Kat Von D Beauty

The Go Big or Go Home mascara studio in Pitt Street, Sydney

;

Colgate Plax

Sponsorship of the largest fun run in the world – City 2 Surf

;

Jim Beam x Sydney Soiree

The Black Ball - Sydney's Premier Singles Night

;

Nestle Infant Nutrition

Pregnancy, Babies and Children Expo

3 years of designing, activating and fulfilling Nestle Infant Nutrition’s national, yearly expo program at the PBCE, across all their products and services.

;

Galderma

Dermatology Shows

;

Nestle

Metcash Expo 2019

;

Community Co

Metcash Expo 2019

;

Nestle Pharmacy

Australian Pharmacy Professional's Expo

;

Community Co

Metcash Expo 2018

A stand designed to launch Community Co as a market leading Private Label brand amongst strong name brand competition, creating excitement and intrigue amongst IGA retail owners.

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